Advertising Policy
Last Updated: June 24, 2025
This Advertising Policy outlines how Illuminews handles advertising, sponsored content, and commercial relationships while maintaining our editorial independence and serving our readers' interests.
We believe in transparency about how we fund our journalism and ensure that advertising never compromises our editorial integrity or misleads our readers.
Table of Contents
1. Editorial Independence
Our editorial content is completely independent from our advertising operations:
- Editorial decisions are never influenced by advertising relationships
- Advertisers have no control over editorial content or coverage
- Editorial staff operate independently from advertising sales
- News coverage is based solely on newsworthiness and public interest
- Critical coverage of advertisers is not restricted or influenced
We maintain a strict firewall between our editorial and advertising departments to ensure our journalism remains unbiased and credible.
2. Advertising Disclosure
We are committed to full transparency about our advertising relationships:
Clear Identification
- All advertisements are clearly labeled as "Advertisement" or "Sponsored"
- Sponsored content is prominently marked as "Sponsored Content" or "Paid Partnership"
- Affiliate links are disclosed with "Affiliate Link" or similar language
- Native advertising is clearly distinguished from editorial content
Revenue Transparency
- We disclose that advertising revenue supports our journalism
- Major advertising partnerships are disclosed to readers
- Financial relationships that could affect coverage are disclosed
- Revenue sharing arrangements are transparently communicated
3. Sponsored Content Guidelines
- • Must provide value to readers
- • Cannot be misleading or deceptive
- • Must align with our editorial values
- • Subject to editorial review and approval
- • Prominent "Sponsored" labeling
- • Clear identification of sponsor
- • Distinct visual presentation
- • Cannot mimic editorial design
Sponsored content must meet our editorial standards for accuracy and quality while being clearly distinguished from our independent journalism.
4. Affiliate Relationships
When we include affiliate links in our content, we maintain transparency and editorial integrity:
- All affiliate relationships are clearly disclosed
- Product recommendations are based on editorial merit, not commission rates
- Affiliate links are marked with appropriate disclosure language
- Editorial coverage is not influenced by affiliate potential
- Readers are informed about how affiliate revenue supports our journalism
We only recommend products and services that we believe provide genuine value to our readers, regardless of affiliate commission structures.
5. Advertising Content Standards
We maintain high standards for advertising content that appears on our platform:
Acceptable Advertising
- Truthful and non-deceptive advertising
- Products and services that provide legitimate value
- Advertising that respects user privacy and consent
- Content appropriate for our diverse readership
Quality Requirements
- Professional presentation and design
- Clear and honest messaging
- Compliance with applicable advertising laws
- Respect for intellectual property rights
6. Advertisement Placement
We carefully consider advertisement placement to balance revenue generation with user experience:
Placement Guidelines
- Advertisements are clearly separated from editorial content
- Ad placement does not interfere with content readability
- Mobile-friendly ad formats that don't disrupt user experience
- Strategic placement that provides value to both readers and advertisers
User Experience Priority
- Page loading speed is not significantly impacted by ads
- Advertisements do not obstruct navigation or content
- Reasonable ad-to-content ratio maintained
- No deceptive ad placement that mimics content elements
7. Google AdSense Partnership
We partner with Google AdSense to display relevant advertisements to our readers:
AdSense Compliance
- Full compliance with Google AdSense policies and guidelines
- Adherence to Google's content and quality standards
- Implementation of required privacy and cookie disclosures
- Regular monitoring of ad content and performance
Data and Privacy
- Google AdSense data collection is disclosed in our Privacy Policy
- Users can opt out of personalized advertising
- Compliance with GDPR and CCPA requirements
- Transparent cookie usage and consent management
8. Prohibited Advertising
We do not accept advertising for certain categories of products and services:
Prohibited Content
- Illegal products or services
- Misleading or fraudulent offers
- Adult content or services
- Gambling and betting services (where prohibited)
- Hate speech or discriminatory content
- Dangerous or harmful products
- Counterfeit or pirated goods
Editorial Conflicts
- Advertising that conflicts with our editorial values
- Content that could compromise our editorial independence
- Advertising from organizations we are actively investigating
- Content that could mislead readers about our editorial stance
9. Reader Experience
Our readers' experience is paramount in all advertising decisions:
User-Centric Approach
- Advertising enhances rather than detracts from content consumption
- Relevant advertising that may interest our readership
- Respect for user preferences and privacy choices
- Minimal disruption to reading and navigation experience
Feedback and Improvement
- Regular monitoring of user feedback about advertising
- Continuous optimization of ad placement and formats
- Response to reader concerns about advertising content
- Adaptation based on user behavior and preferences
10. Compliance and Monitoring
We actively monitor our advertising to ensure compliance with our policies and legal requirements:
Regular Review
- Ongoing monitoring of advertising content and placement
- Regular review of advertising policies and procedures
- Compliance audits and assessments
- Updates to policies based on industry changes and regulations
Enforcement
- Immediate removal of non-compliant advertising
- Investigation of reader complaints about advertising
- Corrective action when policy violations are identified
- Continuous improvement of advertising standards
Legal Compliance
- Adherence to FTC guidelines for advertising disclosure
- Compliance with international advertising regulations
- Regular legal review of advertising practices
- Updates to reflect changing legal requirements
Advertising Questions?
If you have questions about our advertising policies or want to report concerns about advertising content, please contact us.